Monday, July 25, 2016

Are you committing these 3 deadly e-commerce development mistakes?

The e-commerce business has been dominating the market for over a decade and this has made companies to jump into the business of online selling. However, e-commerce development is a complicated task and one wrong move could kill your sales. This is why you need to hire an experienced e-commerce development company in India.

Mistakes can happen along the way while developing an e-commerce platform; however, some deadly mistakes may turn into a costly affair. To help you avoid committing such deadly mistakes, here are top 3 of them.

1.    Untrustworthy Appearance
When a consumer shops online and offers all of his/her personal information, it means that he/she trusts the site. So your e-commerce site should appear to be trustworthy and offer complete security to the customers.

2.    Not User-Friendly

When was the last time you browsed through an e-commerce site that is not user-friendly? Just like you your consumers too search for a user-friendly website. An e-commerce site that is not user-friendly will not facilitate conversion, killing your sales.

To make your website user-friendly, you need to ensure that it has a clutter-free and simple navigation.

3.    No Diverse Payment Options

An e-commerce site should offer a variety of payment options to allow the customers to pay as per their comfort. Not only this will make it convenient for the customers to purchase products, but will increase conversion rate as well. So the customers should be given the freedom to decide their mode of payment.

With multiple payment options, you will ensure that you do not turn your customers away right at the time of their purchase.

Site development is important to facilitate sales and thus, these top mistakes should be avoided while e-commerce development. Avoiding these mistakes will ensure that your site doesn’t suffer.